Don Carter was a pioneering businessman and the founding owner of the NBA’s Dallas Mavericks. Born in Arkansas to a modest family, Carter left high school as a teenager to work at a gas station, saving money to support his passion for drag racing. After serving
in the U.S. Air Force, he joined his mother’s business, Home Interiors and Gifts, a direct-sales company specializing in home décor. Carter helped grow the business into a national success, eventually earning millions when it was sold.
In 1980, Carter partnered with Norm Sonju to bring an NBA franchise to Dallas. When funding challenges arose, Carter personally guaranteed the team’s $12 million entry fee, securing the Mavericks’ place in the league. He remained the team’s principal owner until 1996, selling a controlling stake to Ross Perot Jr. His initial investment ultimately grew to $125 million.
Carter’s business interests were diverse, spanning luxury car dealerships, banking, trucking, hospitality, rodeo venues and cattle ranching. Though he initially knew little about basketball, he relied on his wife, Linda Jo, for guidance in managing the Mavericks.
In 2011, when the Mavericks won their first NBA championship, owner Mark Cuban honored Carter by presenting him the Larry O’Brien Trophy, recognizing his role as the franchise’s original owner. Carter was a frequent presence at games, remaining closely connected to the team he helped establish. His legacy continues to endure in professional sports and business nationwide. He received the Lamar Hunt Lifetime Achievement Award in 2009 in recognition of his visionary leadership and impact on the growth and development of athletics in Texas.
